Ancillary Task - Digipack

This is the Final Digi-Pack that we settled on after a lot of talk about which one we should choose.

For the album cover we decided to go with something that is solely related to the album name and have no corelation to the video that we have made, the same goes for the magazine advert aswell.

The album name is 'Passive Me Aggressive You' so we went with two contrasting things, from dropping red food die into a glass of water and dropping yellow food dye in the water at the same time.

Singles and Album Differences

When looking at the differences between single and album covers, there is often some correlation between the two but differs from artist to artist.

The Arctic Monkeys first single was 'I bet you look good on the dancefloor' released on Domino records, the cover of the single depicts a young woman who is a 'trainee' shopkeeper of a connivence store as you can see from the badge on the apron.
You can also see that she is handling some items that you find in a convenience store accompanied by the alcohol shelves behind her and the sign also behind her stating that tobacco products cannot be sold to anyone under the age of 16 which was a law that was abolished in 2007 and changed to 18 years of age.
The video to this single has no relevance to the single cover as it is a live performance shot in a small studio to a small crowd using television cameras from the 1970's to give the video a retro look.
Some would say the photo on the cover correlates between the fact the song is talking about a woman on a night out but that isnt intentional


The album that this single featured on was 'Whatever people say i am, That's what im not'. This album has a photo of Chris Mcure on the front smoking a cigarette that was taken in the early hours of the morning in a Korova bar, Liverpool. This photo was one take in the moment with no planning, its a simple yet effective approach that somehow correlates to the band themselves, connoting an indie type scene/genre using the saturated colour look on the photo. The photo alone has absolutely no relevance to any song on the album in particular and has no intentional relevance to the style of the band.
The house style of the two albums is about as far a the correlation between the two go, the 'Arctic Monkeys' logo at a sort of 15 degree angle that is stamped on the front of both the covers.

On the front cover of Calvin Harris' 'Feel So Close' single there is a picure of a western cowboy with a white horse, that relates directly to the music video for the song where there is a narrative of the same man with his horse. Its an effective approach to the simplistic style of the genre of music, a shot taken from the production of the music video, it also makes the marketing of the video a lot easier as the general public will recognise the photo and relate it back to the video.

This is the album in which 'Feel so Close' was released on, as you can see there is the same sort of house style from the american suburbs but the album bares no relation the video from one of the songs on the album.
It shows the artist sitting on a curb in an american style street with his name and album names pictured on the wall behind him.

This is the single cover for the single Inhaler by Foals, the cover this is related soley to the video for inhaler as you can see the jacket that he is wearing on the cover is the same one that he wears in the video for inhaler, this creates a direct link between the two rendering it a single cover.
The album cover that this single is on is completely different on the other hand its a retro style photo of horses in the sea which bears no relevance to the album title at all and is not related to the songs on the album either, this shows that the main thing behind the album covers is that its down to photography rather than relating the album cover.
This is something that we should look further into to gauge how well albums relate to the album content.










  

Steel wool

As a keen photographer myself i felt that we needed something different and out of the ordinary as an album cover, id wanted to do some steel wool photography for a long time but never really had the chance so i thought that this could be the right time to do it.

When researching on how to do it, it seemed simple enough. Its the same as light painting and long exposure shots, the shutter needs to be kept open for around 10 seconds for it to work with the widest aperture and a film speed of 200iso to 400iso depending how light or dark the area the photo is being taken is.

The way in which the orb is created is done by putting a clump of steel wool in a whisk and attaching string to the whisk and you hold the other end of the string, this is all

When taking the photo i decided to drag Matt along with me to help out with the photos, the teqnique is very simple and the outcome is excellent but with two people it makes it 100x easier.

Here are some of the photos from the night.

Rough Cut

Performance Lighting

For the performance we have all decided that we are going to try the same approach that Huse Monfaradi took when filming the music video to the Arctic Monkeys video 'Brianstrom'.
In the video the whole band is silhouetted from a source of light behind the band facing the camera creating dark shadows on the band when filming, this gives a slightly illusive look to the band and makes its more interesting as i personally haven't seen it been done in a music video elsewhere.

To try and re-create this effect we chose to use flood light that I happen to have a home, these are very powerful construction lights for building with halogen bulbs that give off a yellow type light which is perfect for what we wanted.

The lights are going to be placed directly behind the band at head height to try and re create this effect , the lights should hopefully be big and bright enough to do this and have a good outcome.
I also have a bright cathode light which gives off a bright white colour that is perfect for close up shots of the band as its a neutral colour and will give a nice gradient on the actors faces when filming close ups.
When looking at any cinematography having a neutral light in dark settings is the best way to light an actors face,

Final Cut

Uploading...

After cancelling the first two uploads as they were going to take a supposed 31 hours, here is the final cut.

Animatic Me and Danny